Vevo, the top music video network in the world, has issued its yearly review of music video viewing. The media juggernaut has published its most viewed music videos and artists of the year 2022 - both internationally and in the U.S. This list also includes its trending music videos, which were popular during crucial times of the year, such as TV series and film debuts, major artist news, and sporting events.
Vevo is the one-stop location for fans to discover and engage with artists of all genres and career stages through their music videos. These yearly observations show what’s trendy and popular in music and contemporary culture. Fans use Vevo to engage with their favorite musicians, who influence today’s language, fashion, and social discourse - frequently through music videos.
Top Music Videos of 2022
With 37 million views in 2022, “We Don’t Talk About Bruno (From ‘Encanto’)” is the most-viewed music video in the United Kingdom. Despite not being sung in English, consumers embraced the Latin-themed Disney hit because it provided some much-needed cultural representation and diversity.
At No. 2 with 15.4 million views, Harry Styles’ "As It Was” is fueled by his massively successful year, which included the release of his third album, Harry’s House, a global tour, and the lead role in his first film, “Don't Worry, Darling.” Closely following is "Baby” by Aitch & Ashanti with 13.6 million views, “Hold My Hand” by Lady Gaga from the blockbuster “Top Gun” with 7.6 million views, and “Green Green Grass” by George Ezra with 7.5 million views.
TV & Film
The launch of “Top Gun: Maverick” this year resulted in a 125% increase in views for Kenny Loggins’ “Danger Zone.” During the opening weekend of “Elvis” the following month, fans revisited the legend’s performance videos, with “Can’t Help Falling In Love With You (’68 Comeback Special)” witnessing a 514% increase in weekend views in the United Kingdom. Boy George’s participation in “I’m A Celebrity 2022” increased Culture Club’s U.K. catalog viewing by 412 percent.
Top Artists of 2022
Eminem is first on Vevo’s Top Viewed Artists Chart in the UK with approximately 76 million views. He commemorated the 20th anniversary of "8 Mile" with various pop-ups and other activations, as well as his induction into the Rock and Roll Hall of Fame.
Taylor Swift has approximately 64 million views, The Weeknd has 58 million, Adele has 55 million, and Rihanna has 50 million.
This summer, during the 2022 UEFA European Women’s Football Championship, “Three Lions” had 12 times as many U.K. daily views on Vevo compared to the preceding 30 days.
England supporters also prepared for major World Cup events, with “Three Lions” attracting 11 times its typical U.K. audience before England’s match against the United States, for example.
Fans also revisited old favorites, including Shakira’s “Waka Waka (This Time for Africa),” which witnessed a 141% increase in U.K. sales the day the World Cup tournament began.